In a previous post I broke down the video production process into three steps: capturing, editing, and distribution.  Here are some of my initial observations regarding the challenges inherent in each area.

CAPTURING:

Before I was hired, The Bob Rivers Show had already researched and made decisions with respect to some of our core hardware. Patterning themselves after other Radio Shows, including KISS (one of our main competitors), KZOK chose to purchase the Tricaster Studio and six standard definition cameras. As a result, there were certain aspects about the look and production (including post production) of the show that I had no control over.

This is not meant as a complaint. In fact, I could rattle off a dozen radio stations that would love to have the equipment we have. The truth is, the Tricaster is a significant investment and reflects the dedication this station has to truly performing as a multimedia outlet. That being said, I would have gone a different route. 

Video production can be broken down into three equally important stages:

1. How we capture the video… This consists of preproduction, logistics/set design, hardware (cameras, lights, etc.).
2. How we edit the video… What kind of NLE (non linear editing system) we choose to use, what kind of cutting philosophy (quick cuts, whether we choose to supplement with photos or graphics,) how we determine what to archive; basically, our overall post production workflow.
3. How we distribute our video… What website we initially place our video, what kind of media player, bitrate, what will our overall package be? What do we want for our user experience?